Celebrity makeup artist Danessa Myricks has partnered with Neutrogena to release three exclusive Get Glam Ready kits, available at CVS Pharmacy and CVS.com starting August 31, 2025. This collaboration emphasizes skin-first beauty, inclusivity and accessibility, featuring Danessa’s favorite Neutrogena products.
Inside Danessa Myricks x Neutrogena Skin Prep Collab
While Neutrogena representatives declined to share how the brand revenue share is structured, Neha Minj, marketing and commercial head of Neutrogena Face Care, Kenvue US, discussed the motivation behind the launch.
"Skin prep is often overlooked when it comes to makeup; therefore, we saw an opportunity to create an easy, all-in-one collection for consumers," says Minj. "Partnering with Danessa, who is a longtime fan of the brand, was a perfect fit. Together, we are delivering quality skin prep that’s both accessible and affordable. These kits bring Danessa’s go-to favorites directly into the hands of consumers at an affordable price point, including the Hydro Boost Gel Cream, Hydro Boost Hydrating Sheet Masks, Hydro Boost Lip Oil, and Makeup Remover Cleansing Wipes."
She adds, "Danessa Myricks shares our belief that great makeup starts with great skin care. Her personal connection to Neutrogena, from shopping her first drugstore kit at CVS to using our products for decades, made this partnership authentic from the start. By blending her skin-first artistry with our science-backed, accessible formulas, we created not just one, but three unique ‘Get Glam Ready’ kits so there’s something for everyone, whether it’s effortless makeup removal, instant hydration, or a complete skin prep routine. Each kit delivers professional-quality results for all skin types."
Minj concludes, "Before becoming a highly respected industry leader, Danessa started her makeup artist career using a kit made entirely of drugstore products, and has used Neutrogena on herself and clients for years. Despite testing countless products throughout her career, she always came back to Neutrogena for the science-backed formulas, efficacy, and accessibility. Danessa worked with Neutrogena to curate a selection of her products that she’s used personally and professionally for decades and collaborated closely with Neutrogena’s R&D and marketing teams to create essential makeup prep skin kits that deliver on hydration, performance, and inclusivity."
"What I love about this collaboration is that we’re bringing together Danessa’s artistry and Neutrogena’s dermatologist-backed skin care with the accessibility we offer via our stores and online and coupling that with the beauty shopper’s focus on skin prep and makeup removal," says Michelle LeBlanc, vice president of merchandising for beauty, personal care and Hispanic strategy team at CVS Health. "By coming together, we are amplifying our strengths and creating a new and exciting experience for our customers."
About the Kits
Makeup Remover Wipes (25 ct)
- Removes up to 99% of makeup, including waterproof mascara.
- Alcohol-free and suitable for daily use.
- Price: $6.99
Hydro Boost Hydro Gel Masks (3 pack)
- Deeply hydrates skin with hyaluronic acid.
- Made with 100% hydrogel material for optimal absorption.
- Price: $9.99
Skin Prep Set
- Includes Makeup Remover Wipes, Hydro Boost Hydro Gel Masks, Hydro Boost Gel Cream, and Hydro Boost Lip Oil.
- Provides complete hydration and skin prep essentials.
- Price: $29.99
