Tata Harper partnered with creative agency School House on the packaging rebrand of its Supernaturals collection.
The new packaging includes minimal-impact, airtight custom glass componentry, a yellow coloration with a tint of iridescent purple and custom detailing from bottle to outer shell.
According to School House, it focused on the unboxing experience when approaching the development process. The packaging allows consumers to pull the internal secondary box out of its shell, revealing recycled vellum printed with text detailing Supernaturals' process and ingredients.
