Shiseido Closes Gurwitch Deal

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Shiseido's new acquisition will boost its skin care and makeup portfolio, including with the Laura Mercier brand.

Earlier this year, Shiseido announced that it had entered into an agreement with Alticor Inc. to acquire its subsidiary, Gurwitch Products, LLC. Now, Shiseido has announced it has completed its acquisition.

The Gurwitch portfolio included skin care brand RéVive and luxury cosmetics and skin care brand Laura Mercier. Shiseido Americas Corp. lead the acquisition.

“Today marks an exciting milestone for Shiseido, both globally and here in the Americas region, and we couldn’t be more excited to welcome these iconic and visionary brands into the Shiseido family,” said Marc Rey, president and CEO of Shiseido Americas.

He continued, “Laura Mercier and RéVive are highly complementary to Shiseido’s portfolio of prestige brands, and we see significant opportunity to further strengthen our combined position in the fast-growing prestige makeup market and around the world. We have recently built terrific competencies in the Americas with our global Centers of Excellence for Makeup and Digital, as well as our Americas Innovation Center. Together, all of our brands will benefit from even greater innovation fueled by Shiseido’s unique scale, shared resources platform and global footprint.”

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