Credo for Change selects 13 BIPOC-owned and -founded clean beauty brands to support through program.
Credo Beauty has announced 13 winning founders for the first class of Credo for Change, a mentorship program designed to help facilitate aspiring Black, Indigenous and people of color (BIPOC) founders in functional areas to prepare their brands for larger distribution in retailers or online.
Related: Clean Beauty Steps Up for Black-owned Businesses
- Stroller Gang, founded by Brittany Jones
- A brand dedicated to providing products in support of women through motherhood with a mission “beyond belly cream.”
- Shatasha, founded by Sasha Wordlaw
- Hair care that targets normalizing SPF use in hair care, especially in Black and Brown communities, with SPF-infused scalp, hair and body cream.
- Unconform, founded by Tanya Perkins
- Plant-based beauty that doesn’t conform to the traditional way of making hair and beauty products loaded with chemicals.
- Doubledown Cosmetics, founded by Marvin and Kristen Speller
- A clean skin care and beauty brand for all skin tones that also serves the domestic violence community through the co-founders’ Domestic Violence Glam UP Program.
- LAMIK Beauty, founded by Kim Roxie
- LAMIK stands for Love And Makeup In Kindness and its mission is to transform the beauty industry while providing clean beauty products for women.
- Strange Bird, founded by Tina Chow Rudolf
- More than a skin care routine, this brand offers daily rituals for self-care. Its products blend Chinese traditions with flower and gem essences. A percentage of its proceeds also go to supporting women’s mental health.
- Organic Bath Co, founded by Gianne Doherty and Jay Weeks
- An organic and natural bath and body line that believes in simple self-care achieved through mindfulness, peaceful thoughts and nurturing the skin.
- Common Heir, founded by Angela Ubias and Cary Lin
- A plastic-free skin care brand offering high impact clean beauty with a low impact on the environment.
- Gloryscent, founded by Rafaela Gonzalez
- A pro-melanin natural skin care brand targeting radiant skin and sun care for all colors through products that protect against environmental aggressors.
- 54 Thrones, founded by Christina Tegbe
- A brand that creates intimidate skin care experiences based around traditional African beauty rituals.
- Beija Flor Naturals, founded by Stevonne Ratliff
- Natural, clean hair and skin care for kinky, coily hair and to combat hyperpigmentation. Products are inspired by botanical and Brazilian ingredients.
- Laws of Nature Cosmetics, founded by Jasmine Rose
- A beauty brand focused on providing Black women foundation that reflects their diverse shades and is good for their skin.
- Undefined Beauty, founded by Dorian Morris
- Beauty that intersects with wellness and adaptogens (like CBD) and provides performance-driven products that are sustainably and consciously sources, and never over $50.
