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13 BIPOC Brands Selected for Credo for Change

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Credo for Change selects 13 BIPOC-owned and -founded clean beauty brands to support through program.

Credo Beauty has announced 13 winning founders for the first class of Credo for Change, a mentorship program designed to help facilitate aspiring Black, Indigenous and people of color (BIPOC) founders in functional areas to prepare their brands for larger distribution in retailers or online.

Related: Clean Beauty Steps Up for Black-owned Businesses 

  • Stroller Gang, founded by Brittany Jones
    • A brand dedicated to providing products in support of women through motherhood with a mission “beyond belly cream.”
  • Shatasha, founded by Sasha Wordlaw
    • Hair care that targets normalizing SPF use in hair care, especially in Black and Brown communities, with SPF-infused scalp, hair and body cream.
  • Unconform, founded by Tanya Perkins
    • Plant-based beauty that doesn’t conform to the traditional way of making hair and beauty products loaded with chemicals.
  • Doubledown Cosmetics, founded by Marvin and Kristen Speller
    • A clean skin care and beauty brand for all skin tones that also serves the domestic violence community through the co-founders’ Domestic Violence Glam UP Program.
  • LAMIK Beauty, founded by Kim Roxie
    • LAMIK stands for Love And Makeup In Kindness and its mission is to transform the beauty industry while providing clean beauty products for women.
  • Strange Bird, founded by Tina Chow Rudolf
    • More than a skin care routine, this brand offers daily rituals for self-care. Its products blend Chinese traditions with flower and gem essences. A percentage of its proceeds also go to supporting women’s mental health.
  • Organic Bath Co, founded by Gianne Doherty and Jay Weeks
    • An organic and natural bath and body line that believes in simple self-care achieved through mindfulness, peaceful thoughts and nurturing the skin.
  • Common Heir, founded by Angela Ubias and Cary Lin
    • A plastic-free skin care brand offering high impact clean beauty with a low impact on the environment.
  • Gloryscent, founded by Rafaela Gonzalez
    • A pro-melanin natural skin care brand targeting radiant skin and sun care for all colors through products that protect against environmental aggressors.
  • 54 Thrones, founded by Christina Tegbe
    • A brand that creates intimidate skin care experiences based around traditional African beauty rituals.
  • Beija Flor Naturals, founded by Stevonne Ratliff
    • Natural, clean hair and skin care for kinky, coily hair and to combat hyperpigmentation. Products are inspired by botanical and Brazilian ingredients.
  • Laws of Nature Cosmetics, founded by Jasmine Rose
    • A beauty brand focused on providing Black women foundation that reflects their diverse shades and is good for their skin.
  • Undefined Beauty, founded by Dorian Morris
    • Beauty that intersects with wellness and adaptogens (like CBD) and provides performance-driven products that are sustainably and consciously sources, and never over $50.