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Report: Ulta Beauty Joins 15 Percent Pledge

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Brother Vellies founder Aurora James founded 15 Percent Pledge in May 2020.

Ulta Beauty has reportedly joined the 15 Percent Pledge, committing to buy 15% of its products from Black-owned businesses, according to Vanity Fair.

Brother Vellies founder Aurora James founded the nonprofit in May 2020 following the death of George Floyd. Pledge signers reportedly include 26 businesses such as Sephora, Macy's, and Crate & Barrel.

Ulta Beauty committed earlier this year to double its assortment of Black-owned brands. It started with 13 brands in the store and is now currently at 20.