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Yes To Announces New CEO

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Yes To Inc. has appointed Ingrid Jackel as CEO. She will oversee the natural beauty product company's further expansion of North American and international distribution, and work closely with the management team to strengthen the nine-year-old brand.

The company notes that Yes To has "become a significant natural beauty brand in the food/drug/mass category" and has products in more than 25,000 stores.

Jackel was previously CEO, president and chairwoman of Physicians Formula, in addition to roles with Avène, Elancyl and A-DERMA of the Pierre Fabre Group.

"How could I not say 'Yes To' this tremendous opportunity to nurture and expand such a unique and forward thinking brand?" said Jackel. "Yes To is a natural, on-trend, relevant yet irreverent platform that will be the ideal stage for first-to-market concepts and best-in-class innovation."

Brand co-founder Ido Leffler, said, "We are lucky to welcome Ingrid to our Yes To family. I very much look forward to working with Ingrid to continue to build one of the most fun, dynamic natural beauty brands in the market."