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Shiseido Invests in Violet Grey

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Shiseido has made an investment in Violet Grey in an effort to pursue more e-commerce business, reports WWD.

Though terms were not disclosed, the publication notes that industry sources have indicated that the investment was between $5-$10 million, and that Violet Grey’s sales come in at $5 million.

From our April issue: Amazon & Luxury Beauty

Around the same time the boutique e-tailer signed an agreement  to sell products on Amazon, it was seeking additional funding.

Related: Shiseido's FY2017 Net Sales Exceed ¥1 Trillion

A Shiseido spokesperson told the publication in a statement: “Shiseido Americas has taken a limited, minority interest in Violet Grey Inc., an online luxury beauty retailer with whom several of our brands do business. Violet Grey’s unique approach to prestige beauty is well-aligned with Shiseido’s e-commerce strategy. This investment offers us the opportunity to grow our existing presence on VG’s online platform, and to gain from Violet Grey’s unique insights into the luxury beauty market.”

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