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Ulta Launches: IGK, Urban Hydration and Gama

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  • Urban Hydration's latest products are launching October 2021 at Ulta and Ulta.com.
  • Urban Hydration's latest products are launching October 2021 at Ulta and Ulta.com.
  • The Legendary Dream shampoo and conditioners cost $31 per 8 oz.
  • IGK's Best Life 100% Plant-Powered Nourishing Hair Oil costs $32 per 1.7 oz.
  • Gama is launching the G-EVO Ceramic Ultra-Heat Hair Straightener and iQ Perfetto hairdryer.

Ulta Beauty has added a range of launches from IGK, Urban Hydration and Gama.

Related: Isabela Rangel Grutman Partners with IGK Hair Care

IGK:

IGK has launched its Best Life hair oil and its Legendary Dream hair shampoo and conditioner.

Best Life 100% Plant-Powered Nourishing Hair Oil:

  • Price: $32 per 1.7 oz
  • Key Ingredients: baobab oil, marula oil and maqui berry oil
  • Full ingredients: Vitis Vinifera (Grape) Seed Oil, Coconut Alkanes, Cocos Nucifera (Coconut) Oil, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Oil, Coco-Caprylate, Olea Europaea (Olive) Fruit Oil, Caryocar Brasiliense Fruit Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Aristotelia Chilensis Seed Oil, Adansonia Digitata Seed Oil, Sclerocarya Birrea Seed Oil, Squalane, Crambe Abyssinica Seed Oil, Coco-Caprylate/Caprate, Tocopherol, Citrus Aurantium Dulcis (Orange) Peel Oil, Limonene, Linalool, Citral.

Legendary Dream Hair Conditioner

  • Price: $31 per 8 oz
  • Key Ingredients: Red Sea algae and shea butter
  • Full ingredients: Water (Aqua/Eau), Cetearyl Alcohol, Glycerin, Cetyl Esters, Butyrospermum Parkii (Shea) Butter, Behentrimonium Chloride, Fragrance (Parfum), Chondrus Crispus Extract, Eriophorum Spissum Flower/Stem Extract, Panthenol, Phenoxyethanol, Tilia Tomentosa Extract, Dimethicone, Dimethiconol, BHT, Disodium EDTA, Ethylhexylglycerin, Butyl Methoxydibenzoylmethane, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Hydroxypropyltrimonium Hydrolyzed Corn Starch, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Tocopherol, Sodium Benzoate, Sorbic Acid, Limonene

Legendary Dream Hair Shampoo

  • Price: $31 per 8 oz
  • Key Ingredients: Red Sea algae, microbiome prebiotic
  • Full ingredients: Water (Aqua/Eau), Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Disodium Cocoamphodipropionate, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Acrylates Copolymer, Fragrance (Parfum), Sarcosine, Chondrus Crispus Extract, Eriophorum Spissum Flower/Stem Extract, Panthenol, Glycerin, Phenoxyethanol, Citric Acid, Glycol Distearate, Cocamide MIPA, Laureth-4, Trisodium Ethylenediamine Disuccinate, Sodium Benzoate, Cocamidopropyl Betaine, Polyquaternium-6, Amodimethicone, BHT, Disodium EDTA, Polyquaternium-53, Caprylyl Glycol, Ethylhexyl Methoxycinnamate, Ethylhexylglycerin, Dimethiconol Panthenol, C11-15 Pareth-7, Ethylhexyl Salicylate, Butyl Methoxydibenzoylmethane, Laureth-9, Trideceth-12, , Formic Acid, Isopropanolamine, Potassium Sorbate, Sorbic Acid, Limonene

Urban Hydration:

Urban Hydration has announced its latest line of body wash, scrub, lotion and oils, as well as bubble bath, hand cream and an aloe vera bar soap.

The bar soap contains aloe vera extract and coconut oil. It costs $3.99. (Among the brand's SKUs, this one is available at Target, rather than Ulta.)

The body, hand and bath products all come in two fragrances: mango lime and peach papaya.

The body wash and lotion cost $5.99 per 13.5 oz bottle.

The body scrub costs $5.99 per 8.5 oz bottle, while the hand cream costs $3.99 per 4 oz bottle; the bubble bath costs $6.99.

All the products are free of sulfates, parabens, phthalates and silicone. They are safe for use on eczema, psoriasis and acne-prone skin.

Gama:

Gama is launching the G-EVO Ceramic Ultra-Heat Hair Straightener and iQ Perfetto hairdryer.

G-EVO Ceramic Ultra-Heat Hair Straightener:

  • The 100% real ceramic heating plates is said to give greater thermal capacity.
  • The instant-heat technology can reach a maximum temperature of 482℉. The hair straightener is also equipped with oxy-active color lock technology for supposedly longer-lasting color and shine.
  • It costs $169.95 and is available in May 2022 at gamaprofessional.us.

iQ Perfetto:

  • Said to be the world's lightest hairdryer at just 0.65 lb.
  • Equipped with a brushless motor, the hairdryer is said to dry hair 30% faster than any other dryer on the market.
  • It costs $399 and is currently available at gamaprofessional.us, as well as Ulta Beauty.

Gama is also in the process of building a new eco-green factory in Italy that will be fully functioning by early Autumn 2021. The factory will be solar-powered, fossil-fuel-free, and will have extra insulation that will help produce a surplus of renewable energy to give back to the environment.