Personal Care Sector Among Top B Corp Categories

Weleda is among the B Corp certified companies in the personal care sector.
Weleda is among the B Corp certified companies in the personal care sector.

Personal and home care represents the fourth largest industry cluster of B Corp companies, according to a new report from The sector currently has 223 certified organizations.

In recent years, brands such as Weleda, The Body Shop and Bliss have been certified.

As noted by the B Corp website, a company must fulfill three key factors to be certified:

  • Demonstrate high social and environmental performance by achieving a B Impact Assessment score of 80 or above and passing our risk review. Multinational corporations must also meet baseline requirement standards.
  • Make a legal commitment by changing their corporate governance structure to be accountable to all stakeholders, not just shareholders, and achieve benefit corporation status if available in their jurisdiction.
  • Exhibit transparency by allowing information about their performance measured against B Lab’s standards to be publicly available on their B Corp profile on B Lab’s website.

The top 10 countries in which B Corp organizations are based are as follows:

  1. United States 
  2. United Kingdom
  3. Canada
  4. Australia
  5. Brazil
  6. France
  7. Chile
  8. Italy
  9. Argentina
  10. The Netherlands

The methodology for the study is presented below:

Methodology: 1. sought to establish the country with the most B-Corporations. 2. To do so, scraped the official database to collate the total number of B-corporations per country around the world. 3. The total sum of corporations per country were then grouped by Industry. 4. The countries and industries, respectively, were then ranked from highest to lowest. 5. Additionally, the B Impact Report pages, for the corporations in the top 20 countries, were scraped to collate their B Impact scores. 6. This score is given by via an assessment (BIA) of the positive impact of a business upon its workers, customers, environment and so on. 7. The impact scores of the B-corporations in the top 20 countries were averaged for an overall score for the country. Data was collected on November 18th, 2021, and is correct as of then, but is subject to change. 

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