BIC is acquiring Inkbox, expanding its focus on human expression, for $65 million.
Previously: Mad Rabbit x Inked Media Deal
The addition of Inkbox will broaden BIC's human expression portfolio, which includes temporary tattoo markers BodyMark by BIC. Inkbox's digital expertise will further strengthen BIC's direct-to-consumer, e-commerce capabilities.
Inkbox experienced approximately $27 million in net sales in 2021.
BIC CEO Gonzalve Bich, said, "Consumers today crave newness, desire creative freedom and embody authenticity. Inkbox's temporary tattoos and markers empower individuals to be their continually-evolving, fluid selves. The acquisition of Inkbox will expand BIC's offerings in the DIY skin creative category which includes BodyMark by BIC, bringing more innovative and high-quality tools to individuals who are not afraid to showcase who they truly are."
Tyler Handley, co-founder and CEO of Inkbox, said, "Today's youth embrace freedom of expression to an extent not seen before. Our tattoos enable them to match their look to their ever-evolving identity. We're excited that an internationally recognized brand like BIC understands this and believes in our ethos of supporting and celebrating identity. Beyond our shared commitment to creative expression, BIC is the ideal partner to help Inkbox achieve its full scale-up potential, notably through accelerated international expansion and operational efficiencies."
