As L'Oreal's Q1 2021 results show, beauty is making a comeback from the doldrums of March-April 2020.
A snapshot from Verisk Financial's Commerce Signals platform shows that U.S. in-store beauty sector sales for the week of March 20, 2021 was up 213% year-over-year. That, however, is still behind 2019 revenue. The same week in 2020 was down 73%.
Regionally, in the same period Nebraska and Minnesota have had the strongest year-over-year sales jumps at 12% and 7.8%, respectively. Illinois was down 13.2% compared to the same week in 2020, representing the weakest state market year-over-year, followed by California, which was down 9.5% year-over-year.
See the data above for further details on the shape of online and in-store sales, regional growth, and Ulta/Sephora comparisons.
For more data, visit Verisk Financial's Merchant Tracker.
