Hotel sampling programs can help bring eyes to a brand at the point of use, one of the most direct (read: low cost, high value) paths to engaging a consumer. More than that, a sampling program introduces hotel visitors to your line of products, whether it’s skin care, hair care, body care, etc.
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A hotel amenity program is one of the most effective tools a beauty brand has in its toolbox today—but it’s also one of the most underutilized.
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