According to The NPD Group's Female Facial Consumer Report, skin care product usage increased this year among all generations.
The report also provided data on the influence of social media, especially TikTok.
Per the report, 62% of Gen Z, age 13 to 24, say TikTok influences their skin care purchase decisions. Hyram Yarbro is the top mentioned Skin Care influencer. Gen Z also preferred brands endorsed by a physician.
The top products used by Gen Z are cleansers and other basic care items, as well as treatment-focused products, like lip moisturizers.
Skin care usage for boomers, age 57 to 75, also increased–with a slightly larger bump for those over 65. The top products they purchased focus on common trouble areas: facial and neck moisturizers rank at number one, with both basic care and treatments rounding out the top five.
Value-conscious boomers are more likely than other generations to say that mass brands are just as good as prestige, and almost 60% report they only shop to replenish. Boomers are also looking for proven ingredients that can solve problems effectively, such as retinol and collagen.