Consumers became more fickle at the end of 2020, reflecting emerging sentiments.
Spate has offered up a breakdown of holiday 2020 performance. Notably, fragrance performed remarkably well. In addition, Spate has surfaced targeted product sectors experiencing growth, including pimple patches and hair growth oil.
Spate notes: "While beauty categories had strong growth during the earlier stages of lockdown, consumer interest became a bit more fickle later in [2020]."
For the downloadable pdf of this infographic, click here.
Get the full, expanded report at www.spate.nyc/beautytracker
