4 Beauty Trends for 2023: Pinterest Predictions

According to Pinterest, showers are the new baths, generating higher search volume for products such as shower bombs; photo by Leah Kelley at Pexels.
According to Pinterest, showers are the new baths, generating higher search volume for products such as shower bombs; photo by Leah Kelley at Pexels.

Pinterest has unearthed a range of beauty-centric trends emerging for 2023 by comparing by comparing search data between September 2020 to September 2022.

(Catch up on Pinterest's 2022 beauty predictions.)

1. Two-toned hair

Amid a hot hair care market, Pinterest predicts self-expression and an embrace of one's natural hair will dominate 2023.

Pinterest notes that Gen Z and millennials are increasingly mixing bright colors with natural hair tones. The platform notes that searches for "blue and black braids" are up 215%, while "lavender and blonde hair" searches are up 150%.

Other key data points:

  • Pink and lavender hair searches are up 345%
  • Brown to pink balayage searches are up 280%
  • Multi-tone hair color searches are up 135%

2. Scalp care booms

Meanwhile, hair care's skinification will continue with a major focus on scalp care.

Pinterest reveals that scalp health searches are climning:

  • Scalp massage technique searches are up 55%
  • Clean scalp searches are up 55%
  • Scalp treatment for dry scalp searches are up 70%
  • Natural hair mask for growth searches are up 80%
  • Clean scalp build up searches are up 45%

3. Beauty goes small

Pinterest's Micro Makeover trend focuses on Millennials and Gen Z consumers will be opting for "smaller" beauty gestures.

The firm notes that search trends point to a unified theme:

  • Micro french nail searches are up 235%
  • Chopped bob haircut searches are up 550%
  • Micro bangs searches are up 110%
  • Short stiletto nail searches are up 80%
  • Short braid hairstyle searches are up 45%

4. Showers are the new baths

Finally, Pinterest has highlighted rising interest in shower-centric self-care.

  • Shower routine aesthetic searches are up 460%
  • Amazing showers walk in searches are up 395%
  • Shower bomb searches are up 90%
  • Home spa bathroom searches are up 190%
  • Doorless shower idea searches are up 110% 

Read the full report here

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