TikTok has more than 1 billion monthly active users, 150 million of which are in the United States. Eighty percent of the platform's users are younger than 40. For these reasons, TikTok has been the go-to space for beauty brands seeking to connect with Gen Z and millennial consumers. But success on the platform can be challenging and fleeting. The leaders of two savvy brands, CTZN and Touchland, have proven themselves up to the challenge.
"TikTok's Favorite Beauty Brands Spill Their Influencer Secrets," an on-demand briefing, explores how nimble brands optimize their relationships with influencers and content creators to generate buzz on Gen Z's favorite social media platform.
This session breaks down how recent launch campaigns caught fire on TikTok, as well as how brands collaborated with key social media personalities and consumers to capture consumer excitement and sales.
Attendees can take these strategies to shape their own TikTok and social planning.
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2 TikTok Savvy Brands
Touchland currently boasts 214.1K followers and retails at Sephora, Ulta Beauty and Target.
InStyle has exclaimed, "Touchland’s Glow Mist has revolutionized the hygiene industry and my hands alike," and that founder "Andrea Lisbona Single-Handedly Made Hand Sanitizer Cool."
The hygiene brand has even provoked unsolicited praise from Kim Kardashian's daughter, North West, who featured the brand on TikTOk, setting off a sell-out frenzy.
CTZN Cosmetics, meanwhile, boasts 21.6K followers on TikTok and was an Allure "Best of Beauty" honoree in 2019 and 2020.
Beyoncé's makeup artist, Sir John, loved the brand so much, he became its creative lead.
And, in 2021, CTZN Cosmetics' site crashed in the wake of a nude lipstick post from beauty influencer Mikayla Nogueira.
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About Our Experts
- Millennial entrepreneur Andrea Lisbona is setting out to disrupt the stale personal care industry with her innovative brand aimed at elevating everyday experiences, which has been in the works for more than a decade. Inspired by great innovators and the marriage of great function with great design, Andrea founded Touchland, an award-winning lifestyle brand that has set out to elevate mundane routines into self-care skincare rituals. Starting with a new approach to hand sanitizer, Touchland bridges fashion, beauty and personal care.
- CTZN Cosmetics is an inclusive color cosmetics brand founded by the three Khan sisters, Aleena, Naseeha, and Aleezeh. With their wide range of experiences and interests, they’ve created a brand which seeks to empower and represent everyone. The oldest of the three sisters that co-founded Citizen Cosmetics, Aleena is a graduate from the University of Southern California Marshall School of Business with a Bachelor of Science degree in Business Administration and a certificate of emphasis in Cinematic Arts. During her tenure, she was solely responsible for initiating a strategic partnership between Snapchat and ‘Be Cool Be Nice’, an anti-bullying campaign that led to half a billion media impressions in one month. Aleena used to freelance for Snap Inc. as a Content Creator, where was sent to cover live events for Snapchat’s global stories, including New York Fashion Week, Paris Fashion Week and The Met Gala. Naseeha, co-founder, is a certified Make -Up artist and has been passionate about color cosmetics through her teen years and into adulthood. Having interacted with several makeup artists over the years and being in tune with the current cosmetic trends and habits of the Millennials, Naseeha provides important insight to the Advisory Board on product development and lines for the target market. Aleezeh is a co -founder of Citizen Cosmetics Limited as well as a graduate from the Hult International School of Business in London, UK with a Bachelors of Business Administration in Management. Prior to graduating, Aleezeh completed an internship at the Deals Forensics department of Price Waterhouse Coopers as well as worked extensively with various family ventures. She brings the millennial and Generation Z perspective to the Company and the Board. Aleezeh has been involved with Citizen Cosmetics from concept stage to present and oversees all operational aspects of the business.
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