Global Cosmetic Industry Wrapped 2024: Our 10 Most-read Stories

Dec 12th, 2024
No doubt, Global Cosmetic Industry readers favored an eclectic mix of news and analysis this year.
No doubt, Global Cosmetic Industry readers favored an eclectic mix of news and analysis this year.
Kaboompics.com @ Pexels

What does Dwayne Johnson have in common with a novel pigmentation technology? Our readers were obsessed with them in 2024.

No doubt, Global Cosmetic Industry readers favored an eclectic mix of news and analysis this year.

Below, we've rounded up the top 10 stories of 2024, ranked in order of total traffic*. Happy reading!

  1. Dwayne Johnson Launches Men's Personal Care Brand Papatui
  2. 5 Keys to the Future of Skin Care
  3. 2025’s Top 7 Beauty Trends
  4. Top 10 Beauty Brands, Retailers & Influencers for 2024
  5. The Science Behind L’Oréal's Melasyl Pigmentation Technology
  6. Huda Kattan Announces Return as Huda Beauty CEO, Rebrand
  7. Top 15 Beauty Predictions for 2025: Insider Insights
  8. Lucas Meyer Cosmetics' Corneopeptyl Future Proof's Older & Younger Skin
  9. 2024's Fastest-growing Skin Care Category Goes Beyond the Face
  10. The 10 Strongest, Most Valuable, Most Sustainably Perceived and Fastest-growing Beauty Brands of 2024


*While this methodology naturally favors content published earlier in the year, results show a number of recent stories have resonated significantly with readers.

More in Consumers & Markets
Powered by Spate's state-of-the-art dashboard, the report analyzes 20 billion online search signals and over 40 million beauty-related TikTok videos, answering three crucial questions that could redefine strategies for the beauty and wellness industry.
🔓Unlock the Spate x Beauty Accelerate Beauty Report (Attendee Exclusive)
Register now for Beauty Accelerate 2025 to unlock exclusive access to this game-changing report.
Jan 13th, 2025
Longevity is a claim that can appeal to consumers of any generation. As Mintel recently reported, 'Brands can tap into this longevity-driven market by combining holistic wellness concepts with technological advancements.'
2025's Beauty Longevity Agenda
How R&D, product innovation and marketing teams can tap into the red-hot longevity market.
Jan 13th, 2025
Millennials are dialing back discretionary spending; makeup is feeling the impact.
Makeup's Millennial Problem
As these shoppers age, "their needs and priorities change," according to a recent analysis by Circana's Larissa Jensen.
Jan 9th, 2025
The Future of Skin Care: How Nuon’s Revolutionary Technology Amplifies Beauty
Sponsored
The Future of Skin Care: How Nuon’s Revolutionary Technology Amplifies Beauty
Nuon Medical is providing brands with tools that enhance efficacy, elevate user experience, and support sustainability. With Nuon’s support, brands can launch products that combine scientific rigor with cutting-edge technology.
Jan 6th, 2025
Because consumers with curly/coily/Afro-textured hair tend to seek out products specific to their hair type, the past few years have seen the debut of new brands exclusively for curly hair.
Curls Take Center Stage: Top Innovation Trends in Natural Hair Textures
Curly hair prevalence is on the rise among younger consumers, driving new innovation in hair care product launches, per recent Euromonitor International data.
Jan 6th, 2025
More consumers are choosing facial moisturizers that contain SPFs, as they are seen as an affordable substitute for sun protection for consumers who wish to simplify their beauty routines and reduce their discretionary spending.
Skin Health & Sun Care 2025 Playbook
Data from Euromonitor's AI-powered platform that measures the incidence of new launches at online retailers reveals innovation in proactive skin care and multifunctional sun care are helping drive product launches and trends in the industry.
Jan 6th, 2025
Fragrance sector growth has been seemingly unstoppable recently; but that's just one story we're keeping an eye on for 2025.
2025 Beauty Radar: the Stories That Will Matter This Year
Plus: We welcome a new associate managing editor.
Jan 6th, 2025
Source anywhere, any time: our directory is available in print and digital formats, while our Leaders program offers an online portal to leading suppliers and service providers.
The Beauty Supply Chain at Your Fingertips
Whether seeking to meet an urgent need for a current project or filling the innovation pipeline, Global Cosmetic Industry provides a resource for beauty and personal care ingredients, packaging, manufacturing, services and more.
Dec 27th, 2024
woman turned looking over shoulder soft bob haircut
Top 14 Macro Trends for Beauty Innovation in 2025 and Beyond
The fourth quarter of 2024 was jam-packed with events — and ideas to spark beauty innovation. Here, we've grouped them into 14 macro trends we see for beauty innovation in 2025 and beyond. Brief notes, buzzwords and "honorable mentions" also are included.
Dec 19th, 2024
“Gen Z consumers place huge importance on their skin care regimen and are extremely discerning in the brands they select,” says Ashley Brown, account director at YouGov America.
What Gen Z & Other Generations Want from Skin Care in 2025: New YouGov Data
Asked about sustainability/ethical initiatives, consumers say natural ingredients (41%), no animal testing (37%) and recyclable packaging (20%) are the most important when considering a brand.
Dec 17th, 2024
Adobe Stock by Prostock-studio
Top 25 Beauty Brands in Influencer Marketing
According to Traackr, a provider of influencer marketing software, the below 25 beauty brands in the United States, United Kingdom, and France are paving the way in influencer marketing.
Dec 16th, 2024