Huda Kattan Announces Return as Huda Beauty CEO, Rebrand

Kattan stepped down as CEO in 2020.
Kattan stepped down as CEO in 2020.

Huda Kattan is returning as CEO of Huda Beauty, she announced in a video on her Instagram.

The founder said, "Today what I want to share with you guys is the the mistake that I made that almost killed our company. It has been one the biggest regret of my life. I am finally taking back my power as CEO of Huda Beauty."

Kattan stepped down as CEO in 2020.

"I felt at the moment that it was wrong but I felt that I didn't know better and that I should listen to people outside even though the voices in my head said 'trust yourself, listen to yourself,.' I shut them down and I was like no don't listen to myself actually, listen to the people around you. Which is crazy to me now because listening to myself is what helped me build my business," she said in the video.

Kattan shared that at the end of 2024, Huda Beauty is going through a rebrand, with a new logo and product packaging.

Kattan told her followers that she will be removing some products from the catalogue as she no longer "feels a connection with" them, including the GloWish line.

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