They will appear on VidCon’s Industry and Creator Track giving fans the opportunity to meet them in person and learn about their business successes: Huda is CEO and Mona is the global president of Huda Beauty.
In addition, they will be hosting The Huda Beauty Pitch, which will award a mentorship and $6,000 prize to an aspiring founder. The mentorship program will give the winner(s) the guidance and expertise to start their own business, with unique insights and advice Huda and Mona have collected over the years.
The monetary amount is significant as it’s the same amount of money that Huda and Mona had when they launched their company, which is one of today’s fastest growing beauty portfolios––featuring Huda Beauty, Kayali and newly launched skin care brand Wishful.
The Huda Beauty Pitch Fest––designed to empower emerging creatives and future entrepreneurs throughout the region––is powered by the Kattan family’s private investment entity HB Investments, which invests in startups and consumer-led businesses.
Aspiring industry leaders are invited to submit their business pitch online for the opportunity to be one of three individuals or groups to pitch to Huda and Mona Kattan at VidCon Abu Dhabi in front of a live audience. After a series of questions and feedback, Huda and Mona will select the winner(s).
Huda and Mona will provide attendees of all tracks at VidCon Abu Dhabi––taking place from March 25 to March 28, 2020 at the Abu Dhabi National Exhibition Centre––additional opportunities to see and hear from them on March 28, 2020. The program with Huda and Mona will include:
- How to Build Your Business 101: A Creator Track presentation from Mona Kattan who will reveal key learnings from her experience in building up Huda Beauty, along with vital tips to establish a brand.
- The Huda Beauty Pitch Fest Powered by HB Investments
- Meet & Greets: Meet & Greets are by raffle only. The Meet & Greet Raffle will open two to four weeks before the event, and will be available to everyone with Community Multi Day, Family Multi Day and Industry ticket holders.
“I can’t wait to be at VidCon Abu Dhabi and to meet future entrepreneurs who wish to create their own path like I did in 2013 when my sisters and I launched our company, which now encompasses a portfolio of beauty brands,” Huda said. “It’s an honor to have the opportunity to share what I’ve learned as a CEO and mentor the next generation of entrepreneurs.”
“It is a pleasure for us to be part of VidCon Abu Dhabi to discuss the future of this industry and how our business has evolved and expanded from a line of faux eyelashes to multiple global brands,” Mona said. “We can’t wait to hear ideas for the pitch fest and to encourage attendees to follow their passions and make their dreams come true!”
“We couldn’t be more excited to announce the additions of Huda and Mona Kattan to our lineup for VidCon Abu Dhabi 2020,” Jim Louderback, general manager at VidCon, said. “Huda and Mona are huge inspirations to creators and entrepreneurs worldwide, with their amazing history of turning a blog and YouTube channel into one of the leading beauty companies globally. VidCon exists to celebrate, connect, and help democratize the creative economy, and I can’t imagine a better example of that than what Huda, Mona, and their team have built.”