Founders will be front-and-center at Beauty Accelerate 2022 in NYC, which is taking place September 28-29. In a series of revealing Q&A's, attendees will have a chance to listen in on the secrets and lessons accumulated by experts such as Fekkai founder Frédéric Fekkai .
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Four years ago Fekkai reacquired his namesake brand and remade it for an era that values clean, sustainable brands.
Since that time, the brand has launched a buzzy Apple Cider Vinegar collection, which features a three-step regimen said to harness the benefits of apple cider vinegar to detoxify, stimulate and regulate for a healthier, more balanced scalp.
PopSugar praised: "The Fekkai Apple Cider Detox Scrub ($30) definitely worked its magic in removing excess oil, flakes, and product build-up without stripping the scalp or over-drying my roots."
Fekkai also launched the throwback Shea Butter Collection, a hair care line from the 1990s, at Ulta and Fekkai.com, and entered travel retail with DFS Group.
