Retail | Global Cosmetic Industry

From gourmand notes to hair and body mists, Target is taking aim at key growth categories.

Why Target is Diving Deep into Fragrance

Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.

“At Sephora, we aim to make beauty accessible to all,” said Nadine Graham, senior vice president and general manager of ecommerce at Sephora. “By partnering with Uber Eats, we’re adding an extra layer of convenience for our clients—from restocking their must-haves to meeting last-minute gifting needs—all while earning loyalty points.”

Sephora's Uber Eats Partnership Brings On-Demand Prestige Beauty to the Masses

While Sincerely Yours and Pour Tous share a mission to elevate skin care for teens and young users, they stand out in their execution and positioning.

With Sincerely Yours and Pour Tous, the Gen Alpha Beauty Blitz Reaches Sephora and Amazon

Mexico is a key component of Ulta Beauty's global expansion plans; pictured is the retailer's Antara, Mexico City location.

Ulta Beauty Takes Mexico by Storm: K-Beauty, Local Brands and More

By January 2026, K-Beauty products will expand to 10 Ulta Beauty Mexico locations, including key cities like Guadalajara, León, Monterrey and Tijuana.

Smitha Rao of Parëva Beauty is among the 2025 cohort of Ulta Beauty's MUSE Accelerator.

Ulta Beauty Unveils 2025 MUSE Accelerator Stars

Each brand will receive $50,000 in funding, mentorship from industry pioneers, and access to Ulta Beauty’s 10-week curriculum.

In Q2, comparable sales grew 6.7%, driven by a 3.7% rise in transactions and a 2.9% increase in average ticket size.

Ulta Beauty Shines Bright: Growing Sales and Global Expansion; Plus: K-Beauty Takes Mexico

Ulta has increased its full-year net sales forecast from a range of $11.5 billion to $11.7 billion to a range of $12.0 billion to $12.1 billion.

Push back the limits of cell aging

Push back the limits of cell aging

SILAB presents new efficacy studies on LONGEVICELL^®, a natural anti-aging active ingredient obtained from myrtle leaves and targeting sirtuins and their coactivators (NAD⁺ and AMPK), for smoothing, radiance-boosting and anti-wrinkle effects.

Ulta Beauty has tapped former execs from Sephora and Amazon for its board.

Ulta Beauty Appoints Former Sephora CEO and Amazon Executive to Board of Directors

Brok brings more than 35 years of global leadership in consumer brands and retail innovation.

K-beauty brands like Medicube are dominating many top skin care trends in 2025.

How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN

This report explores how each brand, product and trend addresses certain skin concerns.

'These kits bring Danessa’s go-to favorites directly into the hands of consumers at an affordable price point, including the Hydro Boost Gel Cream, Hydro Boost Hydrating Sheet Masks, Hydro Boost Lip Oil, and Makeup Remover Cleansing Wipes,' says Neha Minj, marketing and commercial head of Neutrogena Face Care, Kenvue US.

Danessa Myricks Channels Her Love for Neutrogena in New CVS Brand Collaboration [Interview]

"Before becoming a highly respected industry leader, Danessa started her makeup artist career using a kit made entirely of drugstore products..."

Nina/peopleimages.com at Adobe Stock

From Warehouse to Makeup Bag: How Fulfillment Builds Customer Loyalty

A new industry audit by 3PL provider Shipfusion Inc. reveals significant fulfillment challenges facing direct-to-consumer (DTC) beauty brands.

As recently as November 2024, Target had touted beauty as a rare bright spot of growth for the retailer. At the time, Rick Gomez, executive vice president, chief commercial officer, Target, said, “In terms of category performance, sales and market share gains were strongest in beauty again this quarter with comparable sales growth of more than 6%.'

UPDATE: Target Reveals Q2 and 6-month Beauty Sales Following Ulta Beauty Separation

In a joint announcement on August 14, Ulta Beauty and Target Corporation confirmed they will not renew their shop-in-shop partnership.

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.