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Retail
Brick and Mortar
Digital/E-commerce
Retail
Brick and Mortar
Sukoshi Announces Major U.S. Retail Expansion
Locations include King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington and Garden State Plaza in New Jersey.
Hair Care
B Corp Certified Hair Care Brand amika Expands to Ulta
Skin Care
Teen Wallets Declining as Sephora, Ulta and Target Remain Fan-Favorites
Latest
Sponsored
dsm-firmenich: Elevating Beauty through Purpose and Scientific Impact
Shaping the future of beauty with science, sustainability and well-being.
Skin Care
Evereden Partners with Sephora to Develop a Responsible Gen Alpha Beauty Category
While “Sephora Kids” sparked cultural conversation, Evereden seeks to avoid controversy by co-creating with kids and their parents to arrive at clinically tested, education-driven skin care.
Digital/E-commerce
Glossier and Other Beauty Brands Will Soon Be Shoppable on ChatGPT Following New Shopify Partnership
Shoppers can now get product recommendations and buy directly from millions of Shopify merchants through ChatGPT.
Digital/E-commerce
Sephora Enters its Affiliate Era
The platform allows U.S. influencers to build their own customizable, shoppable digital storefronts on Sephora.com and the Sephora app.
Color Cosmetics
Arbelle introduces a framework for profitable beauty personalization
Leading brands are already cashing in on personalization. Discover Arbelle’s step-by-step framework showing how beauty AI delivers loyalty, higher conversions, and data insights that fuel profitable brand growth.
Color Cosmetics
Charlotte Tilbury's Magic Comes to Amazon Amid Massive US Push
For the first time on Amazon Premium Beauty, customers can use "Shop the Look" videos to purchase products directly from tutorials.
Consumers & Markets
Bluemercury's "Up Next" Campaign: Redefining Beauty for Women 40+
Bluemercury is hosting "Up Next: The Anniversary Event" from September 18–28, 2025, introducing 15 new brands, including Byredo, Dr. Whitney Bowe and Element Eight.
Color Cosmetics
ChatGPT: The New Beauty Guru?
New data from Spate unveils how beauty enthusiasts are using ChatGPT across makeup, hair care and skin care, revealing a need for new brand strategies.
Skin Care
Parëva Beauty: Cleanical Brand Launches at Credo and Cult Beauty
The brand features its proprietary biotechnology ingredient, Molecur 3, which utilizes plant stem cells from Switzerland.
Fragrance/Home
Why Target is Diving Deep into Fragrance
Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.
Digital/E-commerce
Sephora's Uber Eats Partnership Brings On-Demand Prestige Beauty to the Masses
Sephora’s Beauty Insider Loyalty members can link their accounts to earn points on every Sephora order placed through Uber Eats.