C.O. Bigelow Apothecaries president Ian Ginsberg joins The Business of Beautiful from the show floor of Cosmoprof North America to discuss the state of the apothecary in 2017, authenticity, experiential retail, the importance of packaging and products that really work, substance in branding and more.
[video] Winning on Experiential: C.O. Bigelow Apothecaries' Ian Ginsberg
August 11, 2017
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From left: Jeb Gleason-Allured of Global Cosmetic Industry and Ian Ginsberg of C.O. Bigelow Apothecaries.
Sponsored
PhytoCellTec™ Goji: Stem cell activation for a V-shaped face — Mibelle AG Biochemistry
The Future of Marketing: Elegant, Irresistible, In-home Brand Experiences — IBMG
Digital Connected Packaging = Brand Protection Opportunities — Systech/Only One
Naturally detoxify urban skin — Clariant International Ltd
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