Digital/E-commerce

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Navigating the Crossroads of Beauty and Technology: A Look at the Trends Shaping 2025
In 2025, the conversation is dominated by the undeniable rise of Artificial Intelligence and Beauty Technology.
Jun 17th, 2025
'We're excited to welcome the iconic Estée Lauder brand to Amazon.ca, expanding our premium beauty offering to customers across Canada,' said Eva Lorenz, country manager and vice president of Amazon Canada.
Estée Lauder Launches on Amazon.ca Premium Beauty Store
“Many mists are loaded with alcohol, leaving skin dry and irritated,' says Colette Laxton , co-founder of The Inkey List.
The Inkey List Dives Into the Skin Hydration Boom with Its Hydro-Surge Dewy Face Mist and Cream-to-Milk Cleanser
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SYMPARE Methyl Ester Sulphonates (MES): Curated for High Performance Care
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SYMPARE Methyl Ester Sulphonates (MES): Curated for High Performance Care
SYMPARE MES is a sulphate-free anionic surfactant, made from plant source for use in the personal care categories. It delivers effective cleansing with gentle care and is listed in the CleanGredients database, meeting the EPA's Safer Choice Standard.
Jun 18th, 2025
Is the fragrance boom over? Not even close. Though growth wasn't as robust as the peak, scent has continued to perform well, led by value-focused offerings.
US Consumers Embrace Beauty in Uncertain Q1 2025
Notably, all prestige beauty categories experienced growth in March, offering some silver lining for the sector.
May 19th, 2025
Hatch Collection has expanded its Hatch Mama line of clean maternity products to Ulta Beauty, now available online and rolling out to 370 stores later this summer. This marks the brand's first national beauty retail expansion, offering products like The Belly Oil, Nipple + Lip Rescue Balm, and the New Mama Must-Haves Kit to support women through pregnancy and postpartum.
Hatch Mama Lands at Ulta Beauty, Headlining Mother & Baby Collection
"At Hatch, we're obsessed with supporting women through every phase of motherhood with beautiful, smart solutions that actually work," said Ariane Goldman, founder of Hatch.
May 13th, 2025
The rise of 'skinimalism' is transforming the beauty industry, focusing on simplified skincare routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.
Less is More: How Skinimalism is Redefining Beauty Routines and Packaging
The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.
Apr 29th, 2025
Brindley will solely oversee the company's merchandising, ecommerce, wellness and marketplace strategies, while also leading the company’s assortment brand building strategy.
Ulta Beauty Names Lauren Brindley to Drive Merchandising and Digital Strategy Amid Growth Challenges
The move comes at a time when the retailer has experienced sales challenges, as well as a pause in growth of its Ulta Beauty at Target store-in-store program.
Apr 17th, 2025
These events, marking the decades-long partnership between Neiman Marcus and ELC, will feature curated product showcases and immersive experiences in select Neiman Marcus locations.
In Honor of Leonard A. Lauder's Award, Neiman Marcus and The Estée Lauder Companies Host a Series of Experiential Brand Activations
Neiman Marcus and The Estée Lauder Companies celebrate Leonard A. Lauder’s legacy with exclusive events nationwide. Attendees can enjoy curated brand activations, luxury experiences, and iconic beauty products.
Apr 1st, 2025
By optimizing packaging decisions and manufacturing, The Rootist managed to drastically grow its serum's size without passing costs to shoppers.
The Rootist is Relaunching a Serum at Sephora with 80% More Product—and No Price Increase. Here’s How.
The Rootist prioritized delivering more value to its loyal users by increasing the product size without passing on additional costs.
Apr 1st, 2025
Lola from Rio expands globally! Now available at Walmart USA, Walmart Puerto Rico, and Navarro, bringing ethically sourced hair care to more shelves.
New Retail Expansions: Lola from Rio, Hairitage & More
The latest retail expansions from Lola from Rio, Hairitage by Mindy, and Persona Cosmetics highlight how these beauty brands are driving accessibility, inclusivity, and sustainability in the industry.
Mar 21st, 2025
Charlotte Tilbury, the iconic luxury makeup and skin care brand, has partnered with Bluemercury to bring its award-winning products to more customers across the nation.
Charlotte Tilbury and Ultra Violette Expand Their Reach in the U.S. Market
Charlotte Tilbury, founded by British makeup artist Charlotte Tilbury, MBE, is now available in 35 Bluemercury stores nationwide and online.
Mar 14th, 2025
Ulta Beauty lost market share in fiscal 2024; the retailer has a plan for a turnaround.
Decoding Ulta Beauty Unleashed & the Retailer's Return to Market Share Gains
Amiee Bayer-Thomas has been named chief retail officer, centralizing all store functions under her leadership.
Mar 14th, 2025
This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.
What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways
Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.
Mar 6th, 2025