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Brick and Mortar
Digital/E-commerce
Digital/E-commerce
Devices/Tech
The New Beauty Shelf Is AI. Is Your Brand Showing Up?
Ingredient transparency, clinical credibility and retail content are emerging as key drivers of AI visibility, according to 5W’s 2026 Beauty AI Visibility Index.
Featured
Skin Care
Rhode Takes Its Biggest Retail Step Yet, Putting e.l.f.’s Acquisition Strategy on Display
The European expansion matters beyond Rhode itself because e.l.f. is increasingly relying on a portfolio of brands and international markets rather than e.l.f. Cosmetics alone to drive growth.
Sponsored
Cosmetic Droppers: inside Lumson's engineering approach
Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.
Read the latest issue
September 2026
Top Headlines
Brick and Mortar
Ulta’s Next Growth Wave: Fragrance, Hair Care and Global Expansion
Sponsored
Cosmetic Droppers: inside Lumson's engineering approach
Bath & Body
LOOKFANTASTIC Takes Beauty Discovery Poolside at Mondrian Ibiza
Brick and Mortar
Target’s Beauty Bet Gains Momentum as Beauty Studio Nears Rollout
Latest
Skin Care
China's Proya Targets U.S. Prestige Beauty With Ulta Beauty Expansion
The partnership reflects growing interest among U.S. retailers in Asian beauty brands, particularly those offering science-led skin care and differentiated product development.
Sponsored
Cosmetic Droppers: inside Lumson's engineering approach
Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.
Fragrance/Home
LVMH Beauty Holds Firm as Sephora Outpaces Luxury Slowdown, Fueling Confidence for Second Half
Sephora continued to gain market share globally, reinforcing its position as one of LVMH's most reliable growth drivers.
Brick and Mortar
Sephora Shrinks the Store, Expands the Experience with New Boutique Format
Customers can shop "Only at Sephora" brands—including rhode, Haus Labs, Makeup by Mario, Merit Beauty, Tower 28 and Yepoda—alongside a dedicated "Hot on Social" merchandising table highlighting viral brands.
Fragrance/Home
Sephora's 2026 Accelerate Cohort Signals What's Next in Prestige Beauty
Skin Care
Why K-Beauty's 53% Growth Is Forcing Beauty Brands to Rethink Innovation
Ingredients such as snail mucin, Centella asiatica and PDRN demonstrate how science-backed actives can quickly transition from regional specialties to global demand.
Skin Care
The Top 15 Brands & Retailers Dominating Beauty AI Citations
PLUS: 4 Actionable Takeaways for Product R&D & Marketing
Brick and Mortar
Bluemercury Names Kering Beauté Veteran Alex Choueiri CEO as Prestige Beauty Growth Accelerates
The appointment comes as Bluemercury builds on strong momentum within Macy's Inc.'s portfolio.
Digital/E-commerce
Ulta Beauty Taps Domino's Tech Veteran Kelly Garcia as CTO to Accelerate AI Strategy
Ulta recently launched its Ulta AI shopping assistant and integrated with Google Gemini to enhance product discovery and personalization.
Digital/E-commerce
The Top Sites ChatGPT is Using for Beauty Recommendations
Reddit dominates as editorial and retail sites shape AI visibility. But that's not the whole story.
Digital/E-commerce
The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite
Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.
Digital/E-commerce
The Hybrid Generation: Why Gen Alpha Refuses to Choose Between AI and Stores
The future is interdependent by design, where AI, social discovery and physical retail form a single decision loop.
