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Facebook/Instagram Expand Shopping Features

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Instagram will offer virtual try-on among other new shopping tools.

Facebook Inc.’s Instagram is adding new shopping tools, like a feature that will allow users to search for products using an image, per Bloomberg

Related: Report: L’Oréal x Facebook/Instagram Launch Virtual Try-on

When users click on the images they see on Instagram, Facebook will direct them to similar-looking products for sale. The test will begin later this year in the United States.

Facebook also plans to enable users to take a photo from their phone to start a visual search, similar to technology already offered by Pinterest Inc., Google and Snap Inc.

Instagram will offer augmented reality powered try-on for clothing and makeup as well. The option will be open to companies that already use L'Oreal-owned ModiFace or PerfectCorp technology.

Related: Consumers Prefer Virtual Makeup Try-Ons

Facebook also announced it will add virtual shops to WhatsApp and Facebook Marketplace.