First Look: Glossier's Permanent Seattle Store

Glossier has opened its Seattle store at 1514 10th Ave. Drawing on the mushroom beauty trend, the store design evokes the fashionable fungi, as well as mossy surfaces common to the Pacific Northwest. Notably absent are the bold swaths of millennial pink for which the brand was once famous. 

As announced in June, Glossier's Seattle shop will be followed by Los Angeles and London sites in the fall and winter, respectively. Meanwhile, the New York headquarters will reopen in 2022.  

Elle decor has a slideshow of the new Seattle space.