Brand Keys, Inc. has conducted its seventh annual Most Innovative Tech Brands survey.
The 2019 version reportedly found that a brand’s ability to deliver emotionally inspires consumers and is viewed as the gateway to innovation.
Robert Passikoff, Brand Keys founder and president, explained, "Consumer expectations have normalized regarding innovations. People expect more year-after-year; as the macro innovation playing-field has leveled off, consumers want it all. And they want it now."
He added, "The consumer view of innovation has transformed over the past five years to reveal a real and perceived half-life. Emotionally and intuitively, consumers' views of brand innovation have become increasingly personal. Quite literally, it’s become a 'What have you done for me lately?' paradigm."
The survey questioned 5,127 consumers ranging in age from 16 to 65. According to Brand Keys, respondents named companies and brands as technological innovators, assessed them for innovation-synergies and rated each brand for its ability to deliver on consumers’ innovation expectations.
New additions to the list include brands focusing on lifestyle and commercial activities.
The 2019 Innovation Leaders New Additions
1. Duolingo
2. Intuit
3. Oatly
4. Patagonia
5. Peloton
6. Salesforce.com
7. Sephora
8. Shopify
9. Square
10. Truepic
11. Unmade
"Consumers can’t necessarily articulate about innovations they want, but they recognize it when they see it. Actually, they feel it. Old problems, new technologies and new creative strategies lead to category transformations. According to consumers, each new brand on the 2019 Most Innovative Companies list has done just that," noted Passikoff.
