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The Inkey List Makes Sephora Debut

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Affordable skin care brand The Inkey List—which aims to offer its customers simple, straightforward information—is now available at Sephora.

The brand’s “reverse labelling” moves the items often found on the back of a product label to the front—and each product is named after its signature ingredient. A searchable database on the company’s website makes it easier for customers to seek specific benefit ingredients. Products range from $6.99 to $14.99.

Further Reading: Reverse Labeling is the Best Consumer Magnet Yet

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