War Paint Makeup for Men Gets More Than £1 million Investment

Courtesy War Paint's Instagram (@warpaintformen)
Courtesy War Paint's Instagram (@warpaintformen)

Men’s makeup brand War Paint has received an investment of more than £1 million from True, a European retail and consumer sector specialist investor, in collaboration with several other investors, according to an article on Private Equity Wire. The investment will be used to drive brand awareness.

War Paint, which is London-based, launched in 2018 and can be found at retail stores like John Lewis, Mr Porter and Harvey Nichols, according to the article.

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