Popsugar has unveiled the winners of its new beauty awards, Power Your Pretty.
The awards recognize the “best additions to the beauty landscape in the calendar year,” with the 14 categories matching winners to interests and personality types. The lifestyle platform’s editors tested 1,600 products across categories, then tailored the choices to suit a wide range of “needs, skin types, hair textures, budgets, personal expression and desires.”
“I am so thrilled to announce the launch of the annual Popsugar Power Your Beauty Awards,” said Popsugar founder and president Lisa Sugar. “The Popsugar audience is devoted to our beauty reporting, and they turn to us as a trusted source for advice and expertise about a topic we truly love.”
“We created our beauty awards through our unique playful and purposeful editorial lens, focused on our reader at all times. Our goal is to introduce the vetted and well-tested products we love to our audience. With the Power Your Pretty Awards, we are true beauty matchmakers!”
Winners of the 2019 Popsugar Power Your Pretty Awards:
The One Who Always Hits Snooze
- M-61 PowerGlow Peel Gradual Tan Pad
- Ouai Scalp & Body Scrub
- Supergoop! Shimmershade Illuminating Cream Eyeshadow SPF 30
- Nudestix Nudies All Over Face Color Bronze + Glow
- Becca Skin Love Brighten & Blur Primer
Someone Who Feels Best After a Blowout
- R+Co Moon Landing Anti-Humidity Spray
- Bumble and Bumble Curl Butter Masque
- Fekkai Full Blown Volume Dry Texturizing Spray
- Garnier Sleek Shot In-Shower Styler
- Living Proof Color Care Whipped Glaze
The One With a Degree in Skin Care
- Tatcha The Dewy Skin Cream
- Sunday Riley A+ High-Dose Retinoid Serum
- Innisfree Nourishing Cream with Ginger Honey
- SkinCeuticals Glycolic 10 Renew Overnight Cream
- AmorePacific Enzyme Peel Cleansing Powder
The Person Who Believes More Is More
- Too Faced Damn Girl! Mascara
- NARS Natural Radiant Longwear Foundation
- L’Oreal Paris Rouge Signature Liquid Lipstick
- Benefit Badgal Bang! 24 Hour Eye Pencil
- BareMinerals Endless Summer Bronzer
The Big-Time Believer in Clean Beauty
- Lune + Aster RealGlow Skin Tint
- Sephora Collection Glow Peel Pads
- Burt’s Bees Hydrating Facial Mist
- Davines Solu Sea Salt Scalp Scrub Cleanser
- Drunk Elephant A-Passioni Retinol Cream
Someone Who Loves a Good Deal
- E.l.f. Poreless Putty Primer
- Covergirl Exhibitionist Mascara
- Maybelline Superstay Ink Crayon
- Essence Melted Chrome Eyeshadow
- Kristin Ess Scalp Detoxifying Bubble Mask
The One With a Taste For the Finer Things
- Oribe Côte d’Azur Refining Hand Scrub
- Giorgio Armani Power Fabric Concealer
- 3Lab Brightening Oil Complex
- Dr. Barbara Sturm Brightening Serum
- Augustinus Bader The Body Cream
The One Binge-Watching YouTube Tutorials
- ColourPop x Bretman Rock Collection
- Kitsch x Justine Marjan Collection
- Lancôme Chiara Collection
- Aquaria x NYX Professional Makeup Color Palette
- Revlon x Ashley Graham Never Enough Lip Kit
The Person Who’s 5 Steps Ahead of the “Next Big Thing”
- Saint Jane Beauty Luxury CBD Beauty Serum
- Simple Skincare Compostable Cleansing Wipes
- Tan Luxe Super Glow Hyaluronic Self-Tan Serum
- St. Tropez Self Tan Purity Bronzing Water Gel
- Clinique ID Dramatically Different Dose Serum
The One Who Leaves a Scent Trail Everywhere They Go (in a Good Way)
- Narciso Rodriguez For Her Pure Musc
- Bastide Verveine du Sud Eau de Toilette
- Bath & Body Works Gingham Candle
- Dial Silk & Magnolia Moisturizing Body Wash
- Native Rosé Deodorant
Someone Who Really Cares About Their Flat Lay
- Summer Fridays R+R Mask
- Essie Gel Couture Sunrush Metal Polishes
- Patrick Ta Beauty Major Glow Lip Shine
- Nécessaire The Body Wash
- Fenty Beauty Fairy Bomb Shimmer Powder
The One Who Geeks Out at New, Shiny Objects
- La Roche-Posay My Skin Track UV
- Dyson Airwrap Styler
- SnowFox Rose Quartz Jade Facial Roller
- Olive & June The Poppy
- Dr. Jart Focuspot Dark Circles Micro Tip Patches
The Loyalist
- IT Cosmetics CC+ Cream SPF 50
- Farmacy Honeymoon Glow AHA Resurfacing Night Serum
- Sally Hansen Airbrush Legs Leg Makeup
- Eminence Strawberry Rhubarb Dermafoliant
- Beauty by Popsugar Be Sweet Tinted Lip Balm
Readers’ Choice: Brand of the Year
- Saint Jane
!['Mented is a very strong addition to the West Lane platform of beauty and wellness businesses, and we are excited to work with [co-founder] KJ [Miller] and the team to continue providing high quality products to Mented's loyal customer base,' said Michael Wentz, a vice president at West Lane.](https://img.gcimagazine.com/files/base/allured/all/image/2024/04/370162342_682917563865368_4553016856103776370_n.66268d872fb63.png?auto=format%2Ccompress&fit=crop&h=191&q=70&rect=0%2C0%2C1080%2C1080&w=340)
