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The New Beauty Shelf Is AI. Is Your Brand Showing Up?
Ingredient transparency, clinical credibility and retail content are emerging as key drivers of AI visibility, according to 5W’s 2026 Beauty AI Visibility Index.
Featured
Sponsored
Cosmetic Droppers: inside Lumson's engineering approach
Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.
Color Cosmetics
How to Spot Beauty Trends Up to 12 Months Before the Competition
Tracking emerging beauty trends before they reach the mainstream across skin care, hair care, sun care and color cosmetics in 13 global markets.
Read the latest issue
September 2026
Top Headlines
News
L’Oréal Names 13 Sustainability Innovators for Second l’AcceleratOR Cohort
Devices/Tech
AI Wants to Tell You What’s Next in Beauty
Sponsored
Kromboost™: Provital's Upcycled Protein Bioactive for Stronger, True Color
Sun Care
When SPF Becomes a Lifestyle
Latest
Bottles
The Next Generation of Beauty Packaging: Designing for Gens Z and Alpha
The companies that thrive will be those that treat packaging as a strategic business asset rather than simply a container.
Skin Care
Asia’s Beauty Blueprint: 10 Innovation Trends
From China’s biotech and Korea’s consumer creativity to Japan’s precision science, the Asian beauty ecosystem is reshaping cosmetic breakthroughs.
Skin Care
rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora
Sponsored
Cosmetic Droppers: inside Lumson's engineering approach
Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.
Consumers & Markets
Beauty’s D&I Progresses on the Shelf, Retreats in the C-Suite
Formal diversity and inclusion (D&I) strategies, budgets and targets have collapsed since 2023. Inevitably, what isn't measured doesn't grow.
Fragrance/Home
Coty Returns to Sales Growth in Q4 as Fragrance, Cosmetics and Americas Lead; Names Soraya Benchikh CFO
Coty said FY27 will focus on strengthening its core business, simplifying the portfolio and improving consumer engagement.
Color Cosmetics
Estée Lauder’s Fiscal 2026 Results: Fragrance Leads a Broader Beauty Recovery
"Our One ELC operating model is increasingly enabling the entire organization to move at speed and with discipline.”
Contract Manufacturing Services
Cosmetic Group USA Announces Strategic Acquisition by PharmaResearch to Accelerate Innovation and Expand Global Capabilities
The acquisition is also expected to connect U.S. beauty-market expertise with PharmaResearch’s research and biotechnology platform.
Color Cosmetics
Estée Lauder Wants to Rewrite the Science of Shade Matching
ELC’s research will examine how consumers perceive undertones and subtle color differences under real-world viewing conditions.
Skin Care
Beauty’s 2026 Growth Story Is Strong, but Increasingly Selective
The data suggests that beauty consumers are becoming more selective about where they spend.
Color Cosmetics
e.l.f. Is Still Growing Fast—But the Growth Engine Is Changing
If e.l.f. can sustain that trajectory while converting its broader portfolio into operating leverage, the company will have moved into a new phase.
News
Rare Beauty Brands and JCPenney Reopen Applications for 2026 Lift Beauty Accelerator to Support Underrepresented Founders
