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Credo's Exa Offers Inclusive Clean Color Cosmetics

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Credo's Exa adds clean inclusive color to the retailer's product mix.

Credo has launched a primer and 43-shade vegan foundation under its inclusive private label color cosmetic brand, Exa.

The High Fidelity Foundation retails for $38.00 and is "a buildable semi-satin" foundation featuring anti-pollution actives. The formulation is "makeup meets skin care," featuring with a aloe vera juice and plumping peach fruit extract to protect the skin’s barrier against environmental stressors, as well as microalgae actives, and soothing maqui berry and hydrating hyaluronic acid.

Previously: Credo's sustainable packaging plan.

The Jump Start Smoothing Primer retails for $34.00 and is a semi-matte primer featuring antioxidants. The formula includes soothing cocoa fruit powder, CoQ10 and free radical-fighting fatty acids from raspberry seed to protect skin against blue-light damage. (Blue light defense is a rising claim in 2020.) It also features quartz crystals for a blurring effect.

The High Fidelity Foundation full ingredient list is as folows: water (aqua), Aloe barbadensis leaf juice, coco-caprylate/caprate, coconut alkanes, glycerin, caprylic/capric triglyceride, propanediol, jojoba esters, sorbitan olivate, trioctyldodecyl citrate, polyhydroxystearic acid, Euphorbia cerifera (candelilla) wax, Prunus armeniaca (apricot) kernel oil, Helianthus annuus (sunflower) seed oil, Euterpe oleracea fruit oil, Oryza sativa (rice) bran starch, tocopherol, sodium ascorbyl phosphate, sodium hyaluronate, Theobroma cacao (cocoa) fruit powder, pavlova lutheri extract, Citrus paradisi (grapefruit) peel oil, Aristotelia chilensis fruit extract, Camellia sinensis leaf extract, coffea arabica (coffee) seed extract, Lycium barbarum fruit extract, Malpighia punicifolia (acerola) fruit extract, Prunus persica (peach) fruit extract, Sambucus nigra fruit extract, Vitis rotundifolia (grape) seed extract, Punica granatum fruit extract, lecithin, microcrystalline cellulose, silica, triethoxycaprylylsilane, silica silylate, polyglyceryl-6 polyricinoleate, xanthan gum, cellulose gum, citric acid, sodium hydroxide, glyceryl caprylate, glyceryl undecylenate, phenoxyethanol, ci 77491 - ci 77492 - ci 77499 (iron oxides), ci 77891 (titanium dioxide), mica 

The Jump Start Smoothing Primer ingredient list comprises: water, caprylic/capric triglyceride, stearyl alcohol, glycerin, cetyl alcohol, glyceryl stearate citrate, cetearyl alcohol, silica, Rubus idaeus (raspberry) seed oil, glyceryl caprylate, Theobroma cocoa (cocoa) powder, ubiquinone, sodium anisate, sodiym levulinate, galactoarabinan, phenoxyethanol, benzyl alcohol

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