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Halsey Launches About-Face Makeup Line

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Light Lock Highlighter Collection by about-face.

Halsey (Ashley Frangipane), a multi-platinum singer and songwriter, has announced her first makeup line called, about-face, launching January 25, 2021.

Related: Humble Brands Collabs with Troian Bellisario

About-face's first collection includes three ranges: Light Lock, Matte and Shadowstick.

Light Lock is debuting a range of face highlighters with four forms including stick, powder, fluid and lip gloss.

The Matte range of high-intensity colors consists of Paint-It Matte Lip Colors, Matte Fix Lip Pencils and Matte Fluid Eye Paint, as well as a Set and Prime Spray with an application sponge for the face.

Shadowsticks are multi-tasking cream eyeshadow crayons that feature soft pearly pastels, as well as a high intensity matte velvet in white, teal blue and black.

The launch consists of 10 product categories, including beauty tools and limited-edition cosmetic bags, which are all formulated to be vegan, clean and cruelty-free. 

The brand will also be launching an Anti-Valentine's Day collection including a limited Matte Lip Lovers Collection, launching February 1, 2021.