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Inclusive Beauty Category at Nordstrom

Oct 19th, 2020
Jacquelyn Schlabach
Founded by Ron Robinson, BeautyStat offers four skin care products
Founded by Ron Robinson, BeautyStat offers four skin care products

Nordstrom is reportedly now offering a new inclusive beauty brand category that features Black-owned businesses in makeup, skin care and hair, according to Allure.

Previously: The Hair Growth Box by Dr. Berry's Naturals

Brands in the new category include:

  • Baby Tress: Founded by Hannah Choi and Shannon Kennard, it offers the 3-in-1 Edge Styler Tool designed for women of color
  • Beauty Bakerie: Founded by Cashmere Nicole, it features beauty sponges, face and eye palettes, setting sprays and more
  • BeautyStat: Founded by Ron Robinson, it offers four skin care products
  • Bomba Curls: Founded by Lulu Cordero, it offers two treatments designed for curly and coily hair types inspired by Dominican beauty rituals
  • Briogeo: Founded by Nancy Twine, it offers hair care products that are naturally based
  • Epara: A luxury skin care brand that caters specifically to the needs of women of color
  • Mantl: Founded by Karamo Brown, it features skin care products marketed for men
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H.I.M.-istry Naturals is launching its complete line of men’s grooming products at Nordstrom stores and Nordstrom.com.
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