The Estée Lauder Companies Inc. announced its Aramis and designer fragrances division will assume the exclusive worldwide license for the fragrance and grooming business of the Ermenegildo Zegna Group, a Milan-based men's luxury clothing and accessory business renowned for its sophistication, Italian elegance and quality. The license is effective July 1, 2011, and other terms of the agreement were not disclosed.
The new license provides the Estée Lauder exclusive global rights to market fragrances under the Ermenegildo Zegna Group's brands and develop new product lines in the grooming segment. Gildo Zegna, CEO of the Ermenegildo Zegna Group, commented on the partnership with Estée Lauder, saying, " They are the ideal partner to help us expand the reach and breadth of the Zegna fragrance business and to introduce new product offerings under Zegna's labels."
"By applying our skills in execution, product development and marketing, we are confident that we can develop the Zegna fragrance business and add a successful men's grooming business in the future," said Fabrizio Freda, president and CEO of the Estée Lauder Companies. "In addition to expanding our presence in priority luxury markets, particularly in Asia with a focus on high potential growth in China and travel retail, this agreement provides us another exciting and distinctive entry in the men's business across fragrance and skin care."
