Brands & Products > Hair Care | Global Cosmetic Industry

As obesity treatment broadens from weight loss to whole-person outcomes, a consumer-facing layer could emerge around the physical, emotional and aesthetic dimensions of transformation. This would create demand across skin, scalp, hair, body care, nutrition, aesthetics, movement, fragrance, cosmetics and self-expression.

From Weight Loss to Whole-Person Beauty

As the definition of successful obesity treatment expands, a transformation-care market may emerge across pharma, beauty and consumer health.

The micellar-powered mist uses a patent-pending Micellar Bi-phase Cleansing System designed to loosen and absorb oil while delivering what Living Proof describes as a 100% invisible finish and weightless feel.

Living Proof Takes Dry Shampoo Out of the Aerosol Era

Instead of masking oil with powder, Living Proof is positioning the product as a lightweight cleansing treatment for the hair and scalp.

Jupiter's Ulta assortment spans anti-dandruff shampoos and serums, conditioners, scalp moisturizer and tools, alongside the new Day 2 Dry Shampoo.

Jupiter’s Ulta Move Signals Scalp Care’s Mainstream Moment

Jupiter’s move into Ulta also gives the category greater visibility among mainstream beauty shoppers.

July/August 2026

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July/August 2026

e.l.f. Cosmetics, e.l.f. Skin and Bubble recently announced a limited-edition skin care-makeup hybrid collection featuring three community-inspired products.

e.l.f. Is Still Growing Fast—But the Growth Engine Is Changing

Nutrire Takes Scalp-First Hair Wellness to Ulta Beauty

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Rare Beauty Brands and JCPenney Reopen Applications for 2026 Lift Beauty Accelerator to Support Underrepresented Founders

Dermatological Beauty returned to mid- to high-single-digit growth, powered by La Roche-Posay, a reaccelerating CeraVe business fueled by its core moisturizers and new suncare launches, double-digit gains for SkinCeuticals, and continued momentum for Vichy's Dercos hair care range.

L'Oréal Builds Momentum With Record Margins as Dermatological Beauty, Hair Care and E-Commerce Lead Growth

The raise builds on the firm's successful first fund, which delivered exits including Touchland, acquired by Church & Dwight, Billie, Coterie and Hims.

Align Ventures Raises $125M Fund II, Signaling Strong Investor Appetite for Next-Generation Beauty Brands

Align has also already warehoused an investment in California Naturals ahead of Fund II and recently participated in the brand's Series B round.

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Hair Care Legacy: Dippity Do's Journey to 60 Years

Dippity Do Celebrates 60 years of a thriving legacy with an innovative marketing campaign.

This year's cohort reflects several of beauty's fastest-growing trends, including hair longevity, scalp health, performance beauty, science-backed body care, textured hair innovation and founder-led fine fragrance.

Sephora's 2026 Accelerate Cohort Signals What's Next in Prestige Beauty

With consumers increasingly expecting hair care products to deliver all-day—and even multi-day—freshness, Scentaurus Aquamelon underscores the industry's move beyond traditional fragrance ingredients toward smart delivery systems that release scent when triggered by everyday environmental conditions.

Givaudan's Scentaurus Aquamelon Brings Multi-Day Freshness to Hair Care

“Consumer research across multiple markets reveals a consistent demand for more fragrance performance in hair care and it is no longer measured at rinse-off and drying but throughout the entire day."

Rather than targeting visible concerns such as shedding or graying after they appear, FutureIQ is designed to support the biological mechanisms behind hair aging before decline accelerates.

Hairspan Goes Luxury: K18 Bets $120 That Hair Longevity Is Beauty's Next Premium Frontier

K18 just redefined luxury hair care with a $120 longevity serum that prevents aging before it starts.

This year's winners reflect several of beauty's biggest innovation themes, including biomimetic skin repair, hygienic packaging, multifunctional sun care, scalp wellness, celebrity fragrance and skin care-infused color cosmetics.

Biomimetic Scar Care, Hands-Free Packaging and PDRN Make-Up Shine at Cosmoprof North America Awards

The winners underscore the industry's growing focus on biomimetic delivery systems, multifunctional formats, hygienic packaging and wellness-driven beauty rituals.

While skin care rewards multi-SKU routine building, the hair care surface heavily rewards single-hero product positioning.

The Top 15 Brands & Retailers Dominating Beauty AI Citations

PLUS: 4 Actionable Takeaways for Product R&D & Marketing

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SEVEN Haircare Relaunches on 7/7 with Refreshed Brand Identity, New Collections and Expanded Professional Platform

Seattle-based professional haircare brand unveils new creative, fabric-inspired collection architecture, and a strengthened commitment to the salon community.

Notably, 32% of millennials and Gen Z claim to have had procedures in the past five years, compared to 28% of those in the Gen X generation and 18% of baby boomers.

The Procedure-to-Product Pipeline Is Growing: New Consumer Survey Data

Providing the proof that consumers seek will give them permission to explore the pre- and post-procedure skin care products that have piqued shoppers' interest.

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OLAPLEX Launches o7 Shine Serum Oil Mist

Expanding its No. 7 franchise, Olaplex launches o7 Shine Serum Oil Mist, a 2-in-1 replenishing repair treatment for instantly healthier-looking hair with a boost of shine and hydration.

A staggering 56% of consumers say beauty brands explain the science of aging unclearly or not at all; a meager 12% state it is explained 'very clearly.'

The Longevity Illusion: FIT’s 2026 Think Tank Exposes the Credibility Gap in Beauty Innovation

A call to action to restructure product development and communication pipelines around verified performance, educational clarity and experiential depth.

Rather than serving as a celebrity ambassador, Frankel joins as both an investor and strategic partner as dpHUE looks to accelerate growth across specialty retail, e-commerce, social commerce and international markets.

Bethenny Frankel Takes Ownership Stake, Joins dpHUE as Chief Brand Officer