Brands & Products > Hair Care | Global Cosmetic Industry

Woman with long wavy hair holding makeup brush at vanity with cosmetic products and professional lighting

The New Beauty Shelf Is AI. Is Your Brand Showing Up?

Ingredient transparency, clinical credibility and retail content are emerging as key drivers of AI visibility, according to 5W’s 2026 Beauty AI Visibility Index.

Nutrafol Women Strand Serum bottle with DualFusion Complex, 30mL, displayed against teal background

Analysis: Nutrafol Moves From Hair Growth to Full-Strand Health With New Serum

The launch an important extension of Nutrafol’s increasingly segmented approach to hair health.

Cosmetic Droppers: inside Lumson's engineering approach

Cosmetic Droppers: inside Lumson's engineering approach

Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.

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Skincare and cosmetics product collection displayed on sand with green foliage and natural lighting

PPWR got you puzzled? ICONS America Provides Packaging Solutions

Person wearing pink-framed sunglasses with vibrant galaxy and nebula reflections against cool-toned background

How to Spot Beauty Trends Up to 12 Months Before the Competition

Cosmetic Droppers: inside Lumson's engineering approach

Cosmetic Droppers: inside Lumson's engineering approach

Woman in red sweater holding yellow phone while sitting indoors with plants in background

AI Wants to Tell You What’s Next in Beauty

Pixel art illustration of a magenta lipstick with metallic silver tube and black base

Think Like a Machine: Estée Lauder Takes GEO Global With Profound Partnership

In generative search, consumers increasingly ask an AI assistant to interpret their needs and deliver a recommendation.

Woman in white t-shirt and sunglasses enjoying ice cream in sunny park with trees

When SPF Becomes a Lifestyle

Cosmetic Droppers: inside Lumson's engineering approach

Cosmetic Droppers: inside Lumson's engineering approach

Behind every cosmetic dropper lies a complex engineering process. Discover Lumson's approach to designing dispensing systems that combine precision, aesthetics, manufacturing expertise and consistent, reliable performance.

Person with long flowing hair wearing white t-shirt against purple background

Hair Care’s Next Move: Gray, Sensory and Climate-Ready

Hair Care Splits in Two: Value Wins at Mass, Treatments Take Off in Prestige

From value-packed basics to $120 longevity serums, hair care is rewriting the rules.

Woman wearing glasses and light blue shirt standing on a tree-lined street

Asia’s Beauty Blueprint: 10 Innovation Trends

From China’s biotech and Korea’s consumer creativity to Japan’s precision science, the Asian beauty ecosystem is reshaping cosmetic breakthroughs.

Soulstice skincare product collection including moisturizing shampoo, smoothing cream, and mask with natural ingredients displayed with apple and seaweed

Briogeo Founder Launches New Hair Care Brand, Soulstice

Smiling woman in cream blouse and black skirt standing on campus lawn with historic brick building in background

Customer Love Isn’t Enough. This is What Investor Simran Suri Really Wants in Beauty.

Frank insights into improving investor decks, improving elevator pitches, the most overhyped and underestimated beauty concepts, and more.

Woman with curly dark hair holding Innersensi overnight repair serum bottle against neutral background

Innersense Expands with its Overnight Repair Serum

Innersense launches The Overnight Repair Serum, bringing a targeted, restorative approach to damaged hair, turning a simple nighttime ritual into an opportunity to nourish, repair, and protect strands.

OLAPLEX Shape Set Hairspray bottles in silver metallic cans with black caps arranged in a product display

Olaplex Shape Set Hairspray Eliminates the Hold vs. Hair Health Tradeoff

Portrait of a woman with curly blonde hair wearing red, with motivational text overlay reading 'you are protected' and 'you are strong'

amika Bridges the Gap Between Color Services and Color Care

Celebrity stylist Laura Rugetti and amikas Chief Marketing Officer Nilofer Vahora unpack how The Protector Collection is shifting the conversation around color protection.

Climate-Adaptive Hair Care Brand The Potion Studio Announces Retail Expansion Into Ulta Beauty

New Retail Partnership Brings Ulta Beauty's First Black- and MiddleEastern-Owned Brand, Expanding Access to Luxury Hair Care for Multi-Ethnic, Clean-Conscious Beauty Enthusiasts