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Bb. Color Stick by Bumble and bumble

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Millennial and Gen Z consumers are firm believers in using beauty products to express themselves in new and unique ways, including playing around with the color spectrum to find attention-grabbing hair color.

Bumble and bumble's Bb. Color Stick, retailing for $26, is meant to give consumers technicolor hair, without the commitment and upkeep of traditional color methods. The crayon-like stick is available in trendy colors, including Flamingo (a fuschia), ballet (a light pink), Pacific (a royal blue) and Lilac. The sticks are also available in more traditional options, including blonde, dark blonde, brown, red and black, for consumers looking to cover up greys. 

Users are instructed to section off the desired portion of hair and stroke on the formula like lipstick. Users can then blend out the formula for the desired look. The dry-fiber formula is reportedly water-resistant. 

Ingredients includeC12-15 Alkyl Benzoate , Ultramarines (Ci 77007) , Polymethyl Methacrylate , Jojoba Esters , Hydrogenated Polyisobutene , Polyethylene , Isononyl Isononanoate , Silica , Stearalkonium Hectorite , Cetyl Peg/Ppg-10/1 Dimethicone , Sucrose Tetrastearate Triacetate , Polyhydroxystearic Acid , Propylene Carbonate , Caprylyl Glycol , Titanium Dioxide (Ci 77891) , Red 7 Lake (Ci 15850)