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Hottest Hair Brands & Products, 2021: Cosmetify

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Trends range from curtain bangs to middle parts to mullets.

Cosmetify has released its 2021 Hair Report, which reveals the biggest brands right now, as well as the hottest hairstyle trends across the world and the most popular hair influencers on social media.

Related: Shampora Launches Personalized Hair Care

Hottest hair care brand*

  1. Olaplex

  2. Dyson Hair

  3. Wahl

  4. Revlon

  5. Redken

Most followed on Instagram

  1. Sugarbear

  2. Revlon

  3. Olaplex

Top hair influencers by earning

  1. Negin Mirsalehi

  2. Brad Mondo

  3. Sarah Angus

Rising brands based on searches

  1. Curlsmith

  2. Bleach London

  3. Bondi Boost

*Based on overall brand searches according to Google search data, increase in searches, the number of Instagram followers and hashtag mentions, and the brand’s social media engagement rate.