Garnier has unveiled a new tagline: By Garnier, Naturally.
The copy is meant to reflect the brand’s ingredient-focused hair, color and skin care products, as well as its sustainability initiatives—including a commitment to 100% post-consumer recycled (PCR) waste for shampoo, conditioner and leave in condition bottles in its Fructis Sleek & Shine collection by the end of 2019. (The range is produced in a zero-waste facility; current packaging contains 50% post-consumer recycled waste.)
In honor of the change, Garnier will be embarking on an education-based mobile Greenhouse Tour in select retail locations across the U.S. throughout spring 2019, wrapping up on Earth Day (April 22, 2019). It will include sampling, coupons, live product and recycling demonstrations and interactive ingredient experiences.
Related: Garnier to Combat 'Sluggish' Mass Market Sales with Organic Offerings
“Garnier’s mission is to develop beauty products that are both good for you and good for the planet,” said Anncy Rowe, senior vice president of marketing for Garnier. “The announcement of our new signature, 100% PCR initiative for Fructis Sleek & Shine and the Greenhouse Tour serves as a commitment to our customers that we continue to aspire to bring the highest quality, most efficacious naturally-inspired formulas in the most sustainable quality packaging to the masses at a price point that's attainable.”
Tour dates include:
March 26: Edison, New Jersey (Rite Aid: 10 Lincoln Highway, Edison, NJ 08820)
March 27: Stamford, Connecticut (CVS: 66 High Ridge Rd, Stamford, CT 06905)
March 28: Woonsocket, Rhode Island (CVS Headquarters: 1 CVS Drive, Woonsocket, RI 02895)
April 2: Grand Rapids, Michigan (Meijer: 5531 28th St SE Grand Rapids, MI 49512 and 1997 E Beltline Ave NE, Grand Rapids, MI 49525)
April 3: Grand Rapids, Michigan and Grandville, Michigan (Meijer: 315 Wilson Ave Grand Rapids, MI 49544 and 3434 Century Center St SW, Grandville, MI 49418)
April 8: Austin, Texas (University of Texas, Austin: 1000 E 41st St, Austin, TX 78751 and 1801 E 51st St, Austin, TX 78723)
April 9: San Marcos, Texas and Schertz, Texas (HEB: 641 E Hopkins St, San Marcos, TX 78666 and 17460 IH 35 N, Schertz, TX 78154)
April 10: San Antonio, Texas (HEB: 20935 US Hwy. 281 N San Antonio, TX 78258)
April 12: Bentonville, Arkansas (Walmart: 406 S Walton Blvd, Bentonville, AR 72712)
April 13: Rogers, Arkansas (Walmart: 4208 Pleasant Crossing Blvd, Rogers, AR 72758)
April 19: Secaucus, New Jersey (Walmart: 400 Park Plaza Dr, Secaucus, NJ 07094)
April 20: Valley Stream, New York (Walmart: 77 Green Acres Rd S, Valley Stream, NY 11581)
April 22: New York City, New York (L'Oréal USA Headquarters: 10 Hudson Yards, New York, NY 10001)
