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VIDEO: Consumers Want Preventative Hair Care

Contact Author Rachel Grabenhofer, Global Cosmetic Industry
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It took some time for hair care scientists to put their fingers on the primary causes of dandruff. Now that the flakes have settled, however, consumer have new demands for their anti-dandruff shampoos. Two Procter & Gamble scientists, James Schwartz, Ph.D., and Rolanda Wilkerson, Ph.D., explain in this first of two videos. (See Video 2)