Beiersdorf Launches Chaul Skin Care

Nov 20th, 2020

Jacquelyn Schlabach

The brand currently offers three products in the Early Ritual line

Beiersdorf has launched a Korean skin care brand, Chaul.

Previously: Beiersdorf's 2025 Plastic Sustainability Targets

The brand currently offers three products in the Early Ritual line:

Chow Early Ritual Water Essence: A refreshing water-type essence containing 80% of sunlit tea complex that moisturizes and clears the skin.
Chow Early Ritual Ampoule: An ampoule full of moisture containing 74% Sunlit Tea Complex, providing nourishment and shine to the skin.
Chow Early Ritual Cream: A cream containing 54% Sunlit Tea Complex that
nourishes the skin to make it smooth and firm.

The products are designed for every skin type and boast five key benefits: hydrating, anti-wrinkle, brightening, moisturizing and nutritional.

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“Traditional skin care products have the potential to disrupt the skin’s microbial balance,” says DNA Genotek’s Brice LeFrancoise, Ph.D., “possibly leading to skin issues. In contrast, cosmetic formulations with ingredients that not only respect but actively support the microbiome embraces a gentler, more symbiotic relationship with the skin.”

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