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Boudreaux’s Butt Paste x Operation Shower Collaboration

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Diaper rash cream brand Boudreaux’s Butt Paste has partnered with Operation Shower to help celebrate military families across the United States.

The brand kicked off its partnership by hosting a baby shower for 50 pregnant military moms in Foxborough, Mass., in collaboration with parenting and lifestyle expert Rosie Pope. Additionally, the brand launched a social media campaign encouraging military parents to share a photo of their military baby using the hashtag #ButtPasteSalutesOffers for a chance to win a sample of the brand’s signature product.

Created in 1978, Boudreaux’s Butt Paste is free from dyes, parabens, preservatives, phthalates and talc. The brand is owned by Prestige Brands.