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December Beauty Rankings: Top 10 Makeup, Skin Care and Hair Care

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Tribe Dynamics has announced the 10 makeup, skin care and hair care brands with the most earned media value (EMV) during December 2019. 

Earned media value is Tribe Dynamics’ proprietary metric for quantifying the estimated value of consumer engagement with digital earned media.

Top Makeup Brands in December 2019

  1. ColourPop: $61 million
  2. Anastasia Beverly Hills: $53.7 million
  3. Huda Beauty: $40 million
  4. Benefit: $38 million
  5. Too Faced: $35 million
  6. Morphe: $34.7 million
  7. MAC: $32 million
  8. Fenty Beauty: $30.6 million
  9. Laura Mercier: $26 million
  10. Urban Decay: $24.8 million

Top Skin Care Brands in December 2019

  1. Tatcha: $7.4 million
  2. Fresh: $5.7 million
  3. Farsáli (Skincare): $4.2 million
  4. Glow Recipe: $3.8 million
  5. Ole Henriksen: $3.5 million
  6. Foreo: $3.22 million
  7. Drunk Elephant: $3.21 million
  8. Glamglow: $2.9 million
  9. Fourth Ray Beauty: $2.9 million
  10. Lush: $2.7 million

Top Hair Care Brands in December 2019

  1. Olaplex: $4.8 million
  2. Redken: $4.1 million
  3. Brazilian Bond Builder: $3.6 million
  4. Arctic Fox Hair Color: $3.6 million
  5. Matrix: $3.6 million
  6. Amika: $2.4 million
  7. Pulp Riot: $2.3 million
  8. Ouai: $2.2 million
  9. Schwarzkopf Professional: $1.9 million
  10. IGK Hair: $1.5 million