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Fenty Skin is Here

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At left: Fenty Skin's initial launches; at right: Rihanna and A$AP Rocky are featured in the brand's marketing; @fentyskin Instagram.

Having reset the makeup conversation, Fenty Skin is poised to capture consumer hunger for simple unisex skin care. Dropping July 31, the range is accompanied by marketing featuring A$AP Rocky and, of course, brand founder Rihanna.

Previously: 10 hottest beauty brands in Q1 2020.

The Fenty Skin Start'rs features a trio of steps:

1. Total Cleans'r Remove-it-All Cleanser

This cleanser and makeup remover is oil-free, noncomedogenic and skin-agnostic. The formulation features antioxidant-rich Barbados (acerola) cherry, green tea and fig, ginkgo biloba, and mineral-rich quince.

2. Fat Water Pore-Refining Toner + Serum

Retailing for $28, this formulation targets pores and reportedly improves the appearance of dark spots. The alcohol-free formula can be applied by hand and comprises niacinamide to even skin tone, antioxidant-rich Barbados cherry, green tea and fig, lemon myrtle and witch hazel water to cut oil and refine pores, detoxing Japanese raisin tree, and hydrating cactus flower.

Further reading: LVMH H1 results.

3. Hydra Vizor Invisible Moisturizer +SPF

Retailing for $35, this sunscreen-moisturizer is free of oxybenzone and octinoxate. The formulation contains antioxidant- and mineral-rich Kalahari melon, niacinamide, hydrating and soothing hyaluronic acid and aloe, and hydrating baobab.

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