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Shiseido Announces Ultimune Concentrate Launch

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Shiseido Ultimune Power Infusing Concentrate III.

Shiseido is globally launching its Ultimune Power Infusing Concentrate III, on July 1, 2021.

Related: Shiseido Decodes Negative Impact of Digital Fatigue in Skin

The serum is a renewal of the Ultimune Power Infusing Concentrate N and uses Ultimune's new ImuGenerationRED technology which is said to help strengthen skin’s inner defenses.

It will be available in three varieties: a 50 ml, a 30 ml and a 50 ml refill bottle. 

In Japan, the items will be available at approximately 380 stores nationwide, mainly department stores, and on Shiseido's beauty website, Watashi Plus.