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Grove Collaborative Debuts Superbloom Skin Care Brand

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The collection's formulas are EWG-verified and the packaging is 85% plastic-free.

Grove Collaborative has debuted Superbloom, a new skin care brand that is said to combat everyday aggressors such as indoor and outdoor pollution, blue light, UV light and dry conditions.

Previously: Grove Collaborative Unveils Peach Personal Care Soap Brand

The brand is debuting with two regimens inclusive of cleanser, moisturizer and mist, in addition to two day + night serums and a peptide eye cream.

The collection's formulas are EWG-verified and the packaging is 85% plastic-free. 

In addition, Superbloom is cruelty-free, 100% vegan and Leaping Bunny certified.

Products range in price from $17 to $44.

Ingredients ("Bright Eyes" Peptide Eye Cream): Water (Aqua), Organic Cocos Nucifera (Coconut) Oil, Cetearyl Glucoside, Cetearyl Alcohol, Caprylic Capric Triglyceride, Butyrospermum Parkii (Shea) Butter, Hydrolyzed Plukenetia Volubilis (Sacha Inchi) Seed Extract, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Organic Rosmarinus Officinalis (Rosemary) Leaf Extract, Glycerin, Euphrasia Officinalis (Eyebright) Extract, Glyceryl Caprylate, Caprylhydroxamic Acid, Xanthan Gum, Citric Acid, Natural Fragrance.

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