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2011 FiFis Add Information Technology Sub-category

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The Fragrance Foundation has added a third sub-category to the FiFi Technological Breakthrough of the Year Award category—Information Technology. This sub-category encompasses efforts for smart phone apps, computer programs that provide data analysis designed to assist companies with fragrance development, and interactive information technologies geared to educate and assist consumers in selecting fragrances. The deadline for Technological Breakthrough of the Year entries is Feb. 1, 2011. Entry forms can be downloaded here.

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