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Product of The Year USA Announces 2021 Award Winners

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Determined by the votes of 40,000 American consumers in a national survey, this year’s winning products are said to reflect the trends and categories that consumers care about most as they spend more time at home.


Product of the Year USA, a consumer-voted award for product innovation, announced the 2021 winners across 41 categories such as children’s wellness, eye care, hair color, etc.

Related: The Society of Cosmetic Chemists Announces 2020 Award Winners

Determined by the votes of 40,000 American consumers in a national survey conducted by Kantar, this year’s winning products are said to reflect the trends and categories that consumers care about most as they spend more time at home; from CBD offerings to the tastiest snacks. Awards were presented for products that demonstrated innovation in function, design, packaging or ingredients. 

Personal Care and Health Winners

In personal care and health, winners included: 

  • Children's wellness: Mucinex Children's FreeFrom
  • Electric toothbrush: hum by Colgate Smart Rechargeable Electric Toothbrush
  • Eye care: Systane Hydration PF
  • Foot care: Lotrimin Daily Prevention
  • Hair color: Schwarzkopf Color Boost
  • Hairstyling: Remington Pro 1" Multi-Styler with Twist and Curl Technology
  • Health and wellness: Claritin Cool Mint Chewables
  • Oral care: Crest Whitening Emulsions with Wand Applicator
  • Oral hygiene: Colgate Keep Replaceable Head Manual Toothbrush
  • Pain relief: AleveX
  • VMS: Patchology Little Helpers
  • CBD personal care: Medterra Pain Cream + CBD–Medterra

Food and Beverage Winners

In the food and beverage category, these products were awarded:

  • Alcoholic Beverage: Uptown Cocktails–BuzzBallz, LLC/Southern Champion
  • Breakfast: ALDI-exclusive Aunt Maple's Protein Pancake Mix–ALDI Inc.
  • CBD Ingestible: cbdMD CBD Gummie–cbdMD
  • Cheese: ALDI-exclusive Emporium Selection 1,000 Day Gouda and 4 Year Cheddar–ALDI Inc.
  • Chips: ALDI-exclusive Simply Nature Bean Chips–ALDI Inc.
  • Coffee: ALDI-exclusive Friendly Farms Almondmilk Coffee Creamer–ALDI Inc.
  • Condiment: ALDI-exclusive Stonemill Everything Bagel Seasoning–ALDI Inc.
  • Convenience meal: Del Monte Veggieful Pocket Pies–Del Monte Foods, Inc.
  • Cookie: Keebler Chips Deluxe Original–Ferrara
  • Fruit: Del Monte Deluxe Gold Pineapple–Del Monte Foods, Inc.
  • Functional Beverage: Live Better Apple Cider Vinegar with Ginger and Turmeric–CVS Health
  • Healthy Snack: ALDI-exclusive Clancy's White Cheddar Cheese Popcorn–ALDI Inc.
  • Sports Nutrition: POWERADE ULTRA–Coca-Cola
  • Yogurt: ALDI-exclusive Specially Selected Indulgent Greek Yogurt–ALDI Inc.

“... Shoppers are spending less time in the supermarket than ever but still crave new and innovative products to light up these difficult times,” said Mike Nolan, global CEO of Product of the Year management. “Because of this, we are more excited than ever to announce the 2021 Product of the Year winners and help shoppers find that ‘great new product’ when it matters most; however they do their shopping this year."

For the full winner list and further information, visit Product of the Year website to learn more.