gci

[video] The Look: All Stars Hits the Airwaves

Contact Author
Close
Fill out my online form.

The Look: All Stars, an hour-long make-over beauty competition, will begin airing Sunday, June 24 across Sinclair Broadcast Group CW and MyNetwork affiliates.

The show, hosted by actress Tori Spelling and featuring style guru Kim Vo, is a head-to-toe makeover competition featuring two teams of beauty and fashion experts. Each episode will feature two themed, timed challenges. One team per episode will win the grand prize, which includes VIP vacation package from Westgate Resorts.

Related: The Biggest Beauty Trends from Cosmoprof Worldwide Bologna 2018

Viewers will be able to engage with the show by trying on looks in real time through the Perfect364 AR app, and through social media product giveaways. Additionally, the show’s website and social media platforms will include tutorials, color formulas and “beauty recipes.”

Professional beauty partners and products include BSG Cosmoprof, Biosilk, Chi Olaplex, Schwarzkopf and TIGI, among many others.

“I’ve been in the fashion, beauty and media landscape for quite some time, and I have not seen anyone come up with such a great concept before, one that really fills the needs of working on all elements of 'style', bringing them together so well,” said Rida Khan, head of fashion, beauty and lifestyle programming for Sinclair. “Casting best-in-class competitors and carefully chosen celebrities, top social influencers, and stars of the beauty world, I am very excited to be leading this project at Sinclair, and looking forward to seeing it come to life with our partner, DreamVenture Productions.”